Social Media Consultation

http://www.chipotle.com/en-us/company/about_us.aspx

http://mashable.com/2012/03/21/chipotle-social-media/

The business of Chipotle is a restaurant chain that specifies in Mexican grill food.  This chain of restaurant opened in 1993. They do not declare themselves as a fast food chain. They stick strictly to fresh, high quality ingredients. Chipotle is in the social media network where they are able to put out more of their high quality recipes. The social media that is widely used by chipotle is Facebook, Twitter, Youtube, and Instagram.

The way that Chipotle uses these form of media is by getting connected to their clients and see what kind of food do they like and see their reactions to them. The way that this business uses Youtube is great. Their proposition on Youtube is that they post high quality commercials about the awareness of packaged food that is filled with hormones and other artificial products that is only harming the society. Their commercials are based upon creating awareness of eating healthier food and to trust Chipotle since they are claiming in their advertisements that they use fresh ingredients.Not only is Chipotle gaining more fame for their advertisements, but they will progress into being able to communicate more with their clients through other social media in the future.

https://www.youtube.com/watch?v=I7fqfRziAJc

http://www.youtube.com/watch?v=lUtnas5ScSE  

Chipotle advertise that they are all natural compared to all the other hormone using fast food restaurants. In their advertisement the text is that they are the healthier alternative than many other restaurants. They also explain in the first link of the Youtube commercial that Buck Marshall explains what they really do to the animals, claiming that this Chipotle commercial is a misconception. The subtext as well as the text makes it clear that this restaurant is the best and that the customers will be satisfied.
https://www.youtube.com/watch?v=0KmtIHyCpf4

Based on Chipotle Mexican Grill's phenomenal growth rate, investors have to be wondering what they're putting in those burritos. The answer is a lot of fresh ingredients, which are mixed together right in front of patrons' eyes. Like Starbucks and Foods, chipotle is capitalizing on consumers' desire for higher-quality food and rightly understands that consumers are willing to pay more for healthier products. Also people are also advertising for Chipotle through Vines and making it desirable for  potential consumers for example the link above.